Vol. 1 No. 5 (2026): July 2026 | VT International Press Journal of Multidisciplinary Research and Review

Published: 31.07.2026

Table of Content

Developing the AIDMCA Framework: An Integrated Model of AI-Enabled Competitive Advantage

Chetan Gautam, Dr.Ravindra Kumar (Author)

01-09

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Digital Marketing Strategy Alignment and AI Adoption: Insights from Indian Organizations

Chetan Gautam, Dr.Ravindra Kumar (Author)

10-17

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VT International Press Journal of Multidisciplinary Research and Review (VTIPJMRR)

VTIPJMRR is a rigorously peer-reviewed, open-access international journal dedicated to advancing the frontiers of engineering, applied sciences, and emerging technologies through multidisciplinary scholarship and critical review. We welcome contributions from Electrical & Electronics Engineering, Computer Science & IT, Mechanical & Civil Engineering, Biomedical & Biotechnology, Environmental & Energy Systems, and Emerging & Interdisciplinary Fields.

Editor-in-Chief: Dr. Krupal Prabhakar Pawar

ISSN (Online): 3139-7026

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Full Issue

Original Research Article

Developing the AIDMCA Framework: An Integrated Model of AI-Enabled Competitive Advantage

Digital Marketing Strategy Alignment and AI Adoption: Insights from Indian Organizations